You know those jokes that you get a minute later that are referred to as joke grenades? Well, I think the grenade metaphor also applies to conversion to veganism. There is often lag time between the critical mass event and its accompanying decision to go vegan--and the the actual doing: being a vegan. There's intention, then the becoming, then the vegan.
I don't personally know anyone who read a book or a pamphlet one day, became a vegan the next, and is still a vegan. I do know people who became vegan (also after watching "Earthlings") who are now vegetarians, pescetarians and run-of-the-mill omnivores.
What does this mean? Just that we humans can know one thing to our core, we can believe it entirely, and yet, we can do what basically is the opposite. Exhibit A: Mary Martin, PhD--Animal Person. Remember how I went vegan overnight in the 80s and then in 1998 ate filet mignon and salmon for almost two full years? Exhibit B: My animal-eating husband, who about six years ago said: "Trust me, I feel the same way you do about animals, but I need to do this on my time. If you push me, I'll be doing it because you want me to do it not because I'm ready." And four long years later he said: "The only reason I still eat animals is because you keep buying them and cooking them for me."
That was some very lengthy lag time. But he did it, seemingly overnight, but it really took years.
What happened in those years? Not one book, that's for sure (he reads about golf, history or the economy). Not even my abysmal brochure that I would do completely differently (I'd probably leave out the entire first page) if I had the inclination. And not even Earthlings.
He did see "The Witness" and a version of "Peaceable Kingdom: The Journey Home" just prior to the final cut however, and both reinforced his direction. And, most important, he has me. I'm no prize to be married to, but I do shop and cook and bake and forward links from The Discerning Brute. We go to dinner and events and he sees how I handle people's endless queries or even hostility to the way we live. We role play with questions or comments he gets at work. In short, though I'm just one person, I'm probably the most important person in his life and I support him.
And I don't judge him. Someone who goes from vegan to vegetarian to eating cows isn't really in a position to judge anyone.
My mother and sister have also had similar paths (to my husband) and have cut animals out of their dining habits almost completely. And shockingly, my dad intends to, but his wife is adamantly against the idea and is making it difficult for him to live by his newfound beliefs.
In short, just because you know that something is right doesn't mean you're going to behave accordingly. If it were so obvious that it can be easy and convenient and affordable to go vegan, we wouldn't have to constantly be showing people how easy and convenient and affordable it is to go vegan. Most people have had decades of indoctrination (that they haven't ever noticed) into a culture that assumes myriad uses of sentient nonhumans, not to mention our god-given right to do with them as we please. And then there's all that twaddle about it being "natural," which clearly isn't getting the deconstruction it's begging for as it's easily dismissed once you think it through.
When you've been vegan for a while, I'd say it becomes second nature, but really it's like becoming who you should be and are most comfortable being. But if you're like most people, that feeling didn't come easily (despite that you can't imagine feeling any other way now).
Vegan education, in my experience, is a multi-pronged, multi-year effort if it's going to be sustainable. You're not helping someone change their diet, you're helping them deprogram themselves of misconceptions and hypocrisy, and everyone has their own timeline and their own unique basket of objections and obstacles to sort out. The trick is to listen and hear what their issues are and guide them to responses to those issues rather than tell them what you want them to hear, and do it in the way they'd be most receptive to--according to the way they best learn.
And if you persevere, and their intentions are indeed to stop using animals, it'll happen. Maybe more like a grenade than a shot, but it it'll happen.
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