On McDonald’s and Report Cards?
Beijing Chris alerted me to something quite obscene right here in Florida. Not in Palm Beach County, but my county or your county could be next so I think it’s important for everyone.
When the children of Seminole County received their report cards last week, the jackets included a graphic of non other than Ronald McDonald and a coupon for a free Happy Meal if they met certain requirements in the area of academics, citizenship and attendance!
According to the Campaign for a Commercial-Free Childhood:
"The promotion highlights McDonald’s duplicity when it when comes to marketing to children. McDonald’s has pledged to stop all advertising in elementary schools. When questioned about the report cards, a McDonald’s spokesperson claimed the promotion isn’t marketing. If that’s what McDonald’s believes, their pledge isn’t worth the paper it is printed on.
McDonald’s has also received kudos for its pledge to only advertise its healthier options to children under twelve, yet the Happy Meal promotion explicitly mentions cheeseburgers, French fries, and soft drinks; Happy Meals featured on the report card can contain as many as 710 calories, 28 grams of fat, or 35 grams of sugar."
And on an unrelated note, I did say I would go to Whole Foods to check out the party line in the meat department regarding farming, standards, and compassion. I’d bring a camera but I believe there’s a sign on the glass at the entrance that says no cameras are allowed in the store. I shall go off on my mission later this morning and provide a full report.